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Hosts need to take a proactive approach to monitoring and influencing the behavior of their guests. Hosts need to find out who is not here but should be and reach out to those players to find out what is happening in their personal lives; are they unhappy with a service issue at your Casino, have their financial circumstances changed, or have.
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'The casino is the ultimate entertainment destination,' says Jonathan Marcus, Vice President of Marketing at Seminole Hard Rock Hotel & Casino in Tampa, Florida. And with the indoor entertaining season in full swing, you might find yourself trying to pull together a fun evening with family and friends—and a casino night just might be the perfect idea. The casino host reports directly to the marketing managers in most casinos. Marketing managers are constantly trying new ways to bring patrons into the casino. The host can help keep them coming back by assuring their needs are met while they are playing there. Casino hosts are outgoing and friendly individuals. Including those who use PowerHost, a host contact management system that drives Host Goals. Visit www.harvesttrends.com to learn more. Jackie also publishes articles on Player Development at www.playerdevelopment.casino and is a co-founder of the C-PDA, the Casino Player Development Association. The primary functions of the casino host are to create experiences for high worth customers by providing the complimentary perks that make their visit truly personal. At the core of this function is the understanding that casino customers – indeed all of us – want the businesses we patronize to know who we are and what we like.
Contents
Casino Host Techniques Game
- 3 Benefits of Having a Host
What is a Casino Host?
A casino host is a personal casino representative. Instead of calling reservations to book a room, or calling restaurants to book a reservation, your host will be able to take care of everything for you. If you are in a casino, there will usually be a designated host on duty that can help you at any hour, even if you don’t have one assigned to you.
Hosts are not usually on the casino floor like dealers or floor people. They will greet you and stop by if you are playing, but they do not have any other job beyond making sure their players are taken care of. At some casino properties, there will be different tiers of hosts, where higher value players are assigned to more experienced hosts.
Have a Host Assigned
If you only play low limit blackjack or slots a few times per year, the odds are that you won’t have a host assigned. If you ask for one, the casino may find a host for you, but it will largely defeat the purpose as they won’t have a lot to offer you. Look at it this way, the host if your own butler when you are planning a trip to, or are currently at a casino. If your play is valuable enough to the casino, they will assign you said butler. If you are an infrequent, low limit player, this is not an expense they are looking to spare.
Casinos handle their host programs differently depending on the property. Some will meet you face to face while you are playing. Others will give you a call or email to establish a line of contact. If you have put in a decent amount of gambling volume at a casino but still don’t have a host (or one that you know of), the next step is to reach out.
If you are at a casino, visiting the host office is your best play for obtaining a host. Sometimes you will already have on your account, but they simply didn’t contact you. Other times a host will need to be located for you. Most casinos have dozens of hosts (depending on their size), so one should be available for your immediate assistance. Once you finally have a casino host, the next step is understanding what benefits you will now be able to realize.
Benefits of Having a Host
The tricky part about having a host is that there is a lot of give and take. Do the hosts want to see you play a lot at their casino? Yes, of course. Do they want to see you lose? No, though some incorrectly believe this to be the case. The ultimate goal of any host is to ensure that you are kept happy during your visit.
Try to be reasonable about what you should expect as a player. If you are playing $100/spin high limit slots for hours on end, your host will likely offer you unlimited room charges, but if you are playing smaller games, they will draw the line at a lower limit.
Convenience
Convenience is what a host is all about. They will arrange a ride for you, book show tickets, book your rooms, arrange restaurant reservations, and cater to just about every need you have. Within reason, a host will do anything (non monetary) that improves your stay, even if you aren’t a high limit player. This measure of convenience is why players of almost any limit will benefit from having their own host
Casino Offers
If you have a host, they will generally be able to cater specific offers to your play. For example, they can make sure you are the first to know about a gift card and free play giveaway. Perhaps the casino you are playing at is going to be sold out for New Years. If you are a consistent player, your host will reach out to make sure you have a room available if you are looking for one. Offers come in the mail all the time, but a good host will make sure you are always able to book the ones that you want before they fill up.
Comped Rooms
Comped rooms are much, much easier to obtain if you have a host. Calling the reservations line will not usually net you a free room, especially without an explicit offer. A host, however, can bypass this and book a room on your behalf. Plus, this is less likely to impact your future offers than if you book via the marketing department. The host should be your friend, so always try to book a room with them first before you call the hotel itself.
Comped Meals
As is the case with rooms, a host will be able to offer you more in the way of free food than the casino will give you by default. Sure, the casino may allow you to use your comps to pay for any room or dining charges, but a host can comp an amount above and beyond this. Ask ahead and your host should be able to tell you how much comp money they can allocate for meals.
Extra Benefits
A quality host will get to know you personally. As a result, they will have the ability to give you some extra perks where they see fit. For example, you may receive a free play offer or a bottle of wine on your birthday. They may even surprise you with a gift on Christmas. These are the sort of added benefits that only a host can deliver.
Many casinos, especially the larger ones, employ a team of casino hosts whose sole job is to make players happy and assist them in getting the most out of their experience with the casino, within reason, and sometimes even beyond reason depending on the value of the player.
Casino hosts work for the marketing department of a casino, and marketing is what they do. The idea here is to develop relationships with higher value players so that they not only stay at your casino longer, they come back more often, and they hopefully play less or preferably not at all at competing casinos.
So as marketing agents, their role is to provide extra value, reasons to play with them, and these reasons go beyond the normal features of the casino or even the players club. Pretty much all casinos have a players club which reward players based upon their play, and casino hosts pick up where that leaves off and provide additional value, incentives, and special to very special treatment.
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As a rule, casino hosts server higher value players, not necessarily the huge ones, the whales, but certainly players that the casino finds to be very desirable. How desirable does vary by casino, and it is probably easier to get assigned a casino host at a smaller casino or one that doesn’t tend to attract a lot of high rollers than at one of the higher end casinos on the Las Vegas strip, where your more modest play will get rewarded but won’t be enough to get the personal treatment a dedicated casino host can offer.
The higher your value as a player, meaning the more you bet in total, the better treatment you will get, and while this is true for all players really, where you can earn yourself things like discounts off meals or tickets at the casino resort, or even free meals or tickets if your play warrants it, or even be able to stay there for free, we’re talking bigger than that really, when having your meals and room comped doesn’t do quite enough for you and you deserve more.
So we’re talking fairly high rollers here generally, those who would typically use $100 black chips and up, and have a pretty good stack of them, and preferably a nice line of credit to buy more.
How You Get Assigned A Casino Host
Higher rollers at casinos often don’t bring money actually, they are given credit lines and are expected to pay back losses within a set period, depending on the arrangement.
Not surprisingly, this is a more effective way to part big players with their money as this tends to have them risking more than they perhaps would if they just brought a bankroll to play with.
Based upon how much of a credit line you get approved for, if it’s a worthy sized one, you may get assigned a casino host right off the bat, especially if we’re talking a real large sum here. The bigger players, the whales, who are good for a million or more a trip, don’t have to ask, casino hosts will aggressively pursue you if you are in this category, and the competition for these players is pretty fierce as you might imagine.
Other than that, as a rule if you are playing at a casino and wondering whether or not you merit being assigned a host, typically they will find you, not the other way around, and casinos are well on top of your play if you are in the players club, and you can bet that big enough play for this will not go unnoticed.
However, one is free to ask to be assigned a host if they feel like they may warrant one, and at some places more modest players may get treated to this extra service.
What Casino Hosts Do
A casino host may be called upon to do a lot of things, with the lengths they are prepared to go for you, for the most part anyway, limited only by one’s imagination and one’s value to the casino.
They are there to assist you, that’s their only job actually, although keep in mind that they do report to the casino so they have to justify both their time and their spending the casino’s money to their bosses, so you have to be worthy of this special treatment.
To the extent that you are though, casino hosts can do anything from helping you book your dinner and show reservations, to just about anything. Some of the requests can be quite strange, like the player who had a fetish for urinating on walls, and so his host provided that opportunity to him as requested.
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Sometimes casinos have special events where you have to be a VIP to even be invited, and the bigger VIPs get even better special treatment, such as things like ringside seats, or invitations to private parties.
Casino Host Techniques Definition
If you’re worth it, you may be treated to one of those very expensive villas that you might see at a casino’s site, although it might be very difficult to impossible to book them, because they are often kept for these huge players to stay at for free as a token of the casino’s appreciation for their play.
Some of these accommodations run five figures a night, so you can get an idea of how big this stuff goes from that.
Given that casino hosts often actively recruit players, in addition to providing all they can at the casino, the hosts themselves may propose deals, such as an expensive trip to an exotic location, where the casino host himself or herself may accompany the player on and continue to take care of the player’s needs while they vacation together.
Of course any problem a player may have is sent to the casino host, who sometimes go a long way to resolving them. It doesn’t even matter if the request is reasonable or not, for instance one casino got in trouble with gaming authorities when it was discovered that they were permitting late bets from a player, the player felt that he deserved to make these late bets and he was important enough that even this sacred rule was broken for him.
There’s also a lot of babysitting that goes on with this job, especially given that some big players act in ways not considered appropriate, like throwing temper tantrums, and your job is to help keep them out of trouble and smooth things over as much as possible, because after all, these are valuable players.
Having a casino host though is definitely a very nice perk that will almost certainly make your stay at a casino better, and you get to decide what better means for the most part.